SEO for Movers: Top Strategies to Boost Your Moving Business

SEO for Movers: Top Strategies to Boost Your Moving Business Online

In the competitive moving industry, attracting new customers and staying ahead of competitors is crucial for success. One of the most effective strategies for achieving this is through search engine optimization (SEO) specifically tailored for moving companies. Implementing SEO for movers can not only increase online visibility but also help businesses build trust and credibility with potential customers, ultimately leading to more bookings and a stronger presence in the industry.

The process of optimizing a moving company’s website involves several key elements, such as on-page SEO, where individual web pages are targeted to rank higher and attract more relevant traffic. Factors like high-quality content, the inclusion of keywords in headings and page titles, and the proper organization of the website all play a critical role in on-page optimization. Additionally, off-page SEO factors such as building backlinks, engaging in social media marketing, and managing online reviews contribute to a comprehensive SEO strategy for moving companies.

By focusing on these essential aspects of SEO, moving companies can experience increased website traffic, higher search engine rankings, and ultimately, a boost in business. Proper implementation of these tactics ensures that a business stays competitive and effectively reaches its target audience in the ever-evolving digital landscape.

Understanding the Importance of SEO for Movers

The Role of Search Engines in the Moving Industry

Search engines, particularly Google, play an essential role in the moving industry. When people need to find a moving company, they usually turn to search engines for help. SEO, or search-engine-optimization, is crucial because it determines how easily potential customers find your moving company online. By optimizing your website and content, you improve your site’s ranking on search engine results pages. As a result, more people find your moving company, which can translate into more leads and an increase in brand visibility.

Increasing Brand Visibility and Lead Generation

SEO is a critical aspect of increasing brand visibility and generating leads for your moving business. When done correctly, it can help your website rank higher on Google search engine results pages (SERPs), driving more organic traffic to your site. This increased visibility not only helps establish your company as an industry leader but also leads to more potential customers finding your services and requesting quotes, generating new leads for your business.

To achieve superior brand visibility, focus on the following SEO elements:

  • Relevant keywords: Ensure your content includes phrases that potential customers might search for when looking for a moving company.
  • Quality content: Provide valuable and informative content that addresses the needs of your audience and aligns with your target keywords.
  • On-page optimization: Optimize your website’s code, structure, and content to help search engines better understand and index your site.
  • Off-page optimization: Build high-quality backlinks and engage in strategic partnerships to establish your authority in the market.

The Benefits of Ranking Higher on Google

Ranking higher on Google has several advantages for your moving company. First, it increases your company’s online visibility and credibility, helping you stand out in a competitive market. When customers see your website at the top of search results, they’re more likely to click on your link and explore your services. By offering relevant and engaging content, you convert these visitors into leads and, ultimately, customers.

Second, ranking higher on Google leads to increased traffic and conversions. As more people find your site through search results, you experience higher volumes of targeted traffic. This influx of traffic increases the likelihood of conversions, such as form completions, service inquiries, and booked appointments.

Developing a Comprehensive SEO Strategy for Movers

Local SEO for Moving Companies

An effective SEO strategy for movers should begin with focusing on local SEO. This involves optimizing your website and online presence for both searchers and search engines in the specific area you’re targeting. To achieve this, make sure your company’s name, address, and phone number (NAP) are consistent across all online listings. Additionally, claim and optimize your Google My Business page to improve visibility on local searches and map results.

Keyword Research and Optimization

The next step is to conduct keyword research to identify the most relevant and traffic-generating keywords in your niche. Focus on long-tail keywords with lower competition and commercial intent, such as “best moving services in [city]” or “affordable movers near me.” Incorporate these keywords naturally throughout your website’s content, metadata, and URLs to improve your rankings on search engine results pages (SERPs).

On-Page SEO Techniques

To optimize your website further for search engines, apply on-page SEO techniques, which include:

  • Writing high-quality, informative content that provides value to your audience
  • Using header tags (H1, H2, H3) to structure your content and emphasize important sections
  • Including internal and external links to relevant, authoritative sources
  • Implementing schema markup to enhance your search results with rich snippets, like review stars or service offerings
  • Optimizing images with concise, descriptive file names and alt tags

Off-Page SEO Techniques

Off-page SEO efforts are crucial for increasing your website’s authority, trustworthiness, and overall visibility. Some off-page SEO techniques to consider for your moving company include:

  • Generating high-quality backlinks from reputable websites within your industry
  • Encouraging positive customer reviews on platforms like Google, Yelp, and social media
  • Engaging with your audience and building relationships by replying to comments and questions
  • Utilizing social media platforms to promote your content and interact with potential customers
  • Collaborating with other movers, real estate agents, or related businesses for guest blogging or partnership opportunities

By implementing these strategies and continuously refining your SEO approach, your moving company’s online presence will gradually improve, resulting in higher search engine rankings, increased organic traffic, and more leads.

Optimizing Website Content and User Experience

Creating Relevant and Engaging Content

A successful moving company strategy relies on creating relevant and engaging content. By updating a moving company’s website with informative, useful and original content like blog posts, service descriptions and customer testimonials, it will enhance organic visibility and appeal to potential customers. This content should be tailored to the target audience and showcase the company’s expertise in the moving industry. Be sure to use clear headings, bullet points and tables when necessary to make the content easily accessible and readable.

Focusing on Customer Needs and Expectations

Improving user experience involves understanding the needs and expectations of customers. A moving company’s website should be designed to make it easy for users to find what they’re looking for, whether it’s a price estimate, service details or contact information. This is achieved by engaging with the customers and seeking their feedback to optimize the website based on their actual experiences. Focusing on customer-centric design helps increase clicks and ultimately, the conversion rate.

Improving Website Performance and Load Time

Another vital aspect of optimizing the moving company’s website and user experience is improving website performance and load time. Site speed is an essential element of both SEO and user experience, as it directly impacts the user’s ability to navigate through the website seamlessly. This can be achieved by implementing techniques such as compressing images, minimizing JavaScript and CSS files, and leveraging browser caching. By ensuring the website loads quickly, moving companies can retain users on their site and encourage them to explore and utilize their services.

Leveraging Online Reviews and Google Business Profile

Claiming and Optimizing Your Google Business Profile

Google Business Profile (GBP) is a free service provided by Google that helps companies improve their online visibility. A properly optimized GBP can drastically increase the likelihood of potential clients finding your business while searching for similar services1. To claim and optimize your Google Business Profile, follow these steps:

  1. Create or claim your Google Business Profile listing by signing in to the Google account associated with your business.
  2. Add all essential details, such as your business name, address, phone number, website URL, and operation hours. Ensure all information is accurate and up to date.
  3. Select the appropriate category for your moving company, such as “moving and storage service” or “mover.”
  4. Add high-quality photos and a description to showcase your services and to help potential clients get a better understanding of your business.
  5. Verify your GBP listing through a postcard or phone call from Google.

Encouraging and Managing Customer Reviews

Customer reviews play a significant role in the development of trust and credibility for your business2. In addition, they impact local SEO, as search engines consider them as local signals when displaying search results. To encourage and manage customer reviews, follow these steps:

  1. Request reviews from satisfied customers through various communications, such as email, text, or even in-person conversations. Make it easy for them to leave a review by providing a direct link to your Google Business Profile.
  2. Respond to all reviews, whether positive or negative, maintaining a polite and professional tone. Thank your customers for their feedback and address any concerns raised.
  3. Monitor your reviews regularly to analyze and track customer feedback patterns, helping you identify areas requiring improvement.

Utilizing Google Business Profile and managing customer reviews effectively can significantly enhance your moving company’s online visibility and local SEO. By staying proactive in optimizing your GBP and fostering genuine customer feedback, you can gain an edge over competitors in attracting potential clients and building a solid online reputation.

Effective Keyword Research and Competitor Analysis

Long-Tail Keywords and Money Pages

Long-tail keywords are phrases containing three or more words that are more specific and less competitive. They play a crucial role in SEO for movers as they target particular segments of the audience, resulting in higher conversion rates. Money pages, on the other hand, are pages on your website that directly generate revenue. Combining long-tail keywords with optimized money pages offers an excellent opportunity to attract potential customers and improve your search engine rankings.

Keyword Difficulty and Search Volume

When conducting keyword research, understanding the difficulty level and search volume of chosen keywords is essential. Keyword difficulty refers to how competitive a keyword is, while search volume indicates its popularity among users. For the moving industry, it’s crucial to find a balance between these two factors. Targeting keywords with a lower difficulty but reasonable search volume can help movers gain visibility and drive traffic to their website.

Using Keyword Research Tools and Techniques

Several keyword research tools are available to help movers find relevant keywords. Tools like Google Keyword Planner and Ahrefs Keywords Explorer can provide valuable insights into the potential performance of specific keywords. These insights include metrics like search volume, keyword difficulty, and relevant long-tail keywords. To make the most of these tools, use them in combination with your industry knowledge, and don’t forget to analyze your competitors’ performance.

Competitor Research and Benchmarking

Competitor research is a critical component of effective keyword analysis in the moving industry. By analyzing your competitors’ keywords, backlinks, and overall SEO strategies, you can identify gaps in your own approach and capitalize on them. Tools like Ahrefs Site Explorer and content gap tools are beneficial for comparing and benchmarking your website against your competitors. Utilizing these tools allows you to uncover new opportunities and refine your SEO strategy, ultimately positioning your moving business more competitively in organic search results.

seo for movers

Implementing Technical and Off-Page SEO Techniques

Website Structure and Navigation

A significant aspect of technical SEO for movers is optimizing the website structure and navigation. This process ensures that search engines can easily crawl, index, and understand your content. Making your website user-friendly and accessible to both search engines and users will positively impact your rankings.

To optimize website structure and navigation:

  • Create a clear, logical site hierarchy with relevant categories and subcategories.
  • Develop a consistent and user-friendly URL structure.
  • Incorporate internal linking to help search engines understand content relationships.
  • Implement a breadcrumb trail to enhance user experience and navigational capabilities.

Technical SEO Audits and Fixes

Performing technical SEO audits is essential for identifying potential issues that may hinder search engine performance. Some key areas to consider include:

  1. Site speed: Optimize your website for speed by compressing images, using caching, and minifying CSS and JavaScript.
  2. Mobile-friendliness: Ensure your website is responsive and mobile-friendly for users on different devices.
  3. Duplicate content: Scan your site for duplicate content and use canonical tags to address issues.
  4. XML sitemap: Publish an XML sitemap to help search engines navigate and index your content.
  5. Broken links: Fix or remove broken links to avoid a poor user experience and negative impact on rankings.

Quality Backlink Building and Outreach

Off-page SEO involves building quality backlinks and fostering relationships with influencers and websites within your niche. For movers, this typically includes:

  • Reaching out to local businesses and relevant websites for link-building opportunities.
  • Listing your moving company in trusted online directories and industry-specific platforms.
  • Writing guest posts for relevant blogs or websites to gain exposure and high-quality backlinks.
  • Engaging in social media to build brand awareness and connect with potential partners.

By implementing the above-mentioned techniques within your technical and off-page SEO strategy, you can improve your website’s visibility and ranking on search engines. Remember to analyze data and adjust your approach as needed to achieve the best results for your moving business.

Measuring SEO Performance and ROI for Movers

Organic Traffic and Conversion Rate Metrics

For movers, it’s essential to track the impact of SEO efforts on their website’s organic traffic and conversion rates. Organic traffic refers to the number of visitors arriving at the website through non-paid search engine results. Monitoring this metric can provide insight into how well their content and SEO strategies are performing in driving potential customers to the website.

Conversion rate metrics, on the other hand, measure the percentage of website visitors who complete a desired action, such as requesting a quote or booking a move. Optimizing conversion rates can directly affect a mover’s bottom line, as higher conversion rates generally translate to more bookings and increased revenue.

To gain an accurate understanding of their SEO performance, movers should consider the following key metrics:

  • Organic traffic growth over time
  • Bounce rate
  • Time on page
  • Pages per session
  • Conversion rate (booking, quote requests, or other desired actions)

Key Performance Indicators (KPIs) and Goal Setting

Before diving into SEO, movers should establish clear goals and objectives for their campaigns. This will help them identify the Key Performance Indicators (KPIs) that align with their business targets. KPIs for SEO campaigns could include:

  • Improved search engine rankings for targeted keywords
  • Increased organic traffic to service pages
  • Higher conversion rates for quote requests or bookings

By focusing on these specific KPIs, movers can continuously monitor their SEO performance and adjust their strategies accordingly to ensure they meet their business objectives.

Evaluating SEO Investment and Return

Measuring the return on investment (ROI) for SEO services is crucial for movers to determine whether their SEO efforts are yielding positive results. To calculate SEO ROI, movers can use the following formula:

SEO ROI = (Value of Organic Conversions – Cost of SEO Investments) / Cost of SEO Investments

To calculate the value of organic conversions, movers should assign dollar values to each conversion type (e.g., quotes, bookings, etc.) and multiply by the number of conversions. By comparing this value to the total cost of their SEO investments, movers can evaluate how well their SEO strategies are contributing to their overall profitability.

In summary, measuring SEO performance and ROI for movers involves careful monitoring of organic traffic, conversion rate metrics, KPIs, and the financial aspect of their SEO campaigns. By doing so, movers can optimize their strategies, make more informed decisions, and ultimately, grow their businesses.

Digital Marketing for Home Services

When marketing home services like plumbing, electrical repair, roofing and HVAC online, there are various methods to choose from. The most successful ones will help you draw in new customers while keeping them coming back for more.

One of the most cost-effective strategies for digital marketing is SEO, using your website to get more leads, social media, and email lists to your current clients. Posting before and after pictures, engaging with followers, or hosting a contest all help build your company’s reputation as people see you are active online but its more branding using social media vs lead generation like SEO and Search Engine Optimization. It’s always best to have a home services marketing agency help you navigate the Google Algorithms and make sure you get the most of your SEO budget.

Social Media for Home Services

Digital marketing is an exciting business discipline that uses modern technology to connect your target audience with products and services they desire. This encompasses everything from search engine optimization (SEO), social media advertising, as well as pay-per-click (PPC) advertisements.

Home service businesses must understand how to utilize social media for promotion of their business and brand awareness. Although social media is not a new marketing channel, it has become an increasingly popular way of reaching potential customers and growing your brand and gaining credibility online.

Social media stands in contrast to traditional forms of media like TV and radio in that it allows people to communicate online. It allows people to share information and connect with one another. It can be used for discovering about an event, discovering local businesses or spreading news among friends.

Social media sites such as Facebook and Instagram offer many different options for sharing pictures and interacting with followers. Plus, these platforms enable you to showcase content about your company and its services right on your profile page.

Social media is an incredibly effective marketing channel that home service businesses can utilize especially if your service is visual. It helps you connect with current and potential customers, answer their queries, and provide useful information. However, creating a strong social media presence that your followers feel comfortable sharing with their friends will yield even greater success.

It can also be an excellent tool for attracting new customers and getting them to contact your business. This is because it enables you to promote both your company and services without spending a large amount of money.

If you’re looking to bolster your company’s social media presence, post photos of your team at work, showcase before-and-after images from previous projects, or host a contest for new leads. These posts are sure to excite followers about what you have to offer.

Another way to maximize your social media presence is by promptly responding to any comments or tweets customers make on posts or profiles. This demonstrates that you value customer input and are responsive to their needs. Furthermore, responding promptly helps build strong relationships with customers that will last for years.

Part of a solid SEO strategy is getting Social media type links and social bookmarking links.

Email marketing

Home services companies have a vast pool of potential customers, and email marketing is an effective way to stay in touch. In fact, studies have revealed that homeowners who receive emails about local home services providers are much more likely to book an appointment than those who don’t.

Successful home services email marketing requires finding ways to provide valuable content for your audience. You can do this by offering helpful tips and resources in newsletters or blog posts, or use your website to educate potential customers about your business and what sets you apart from competitors.

Establishing an effective email marketing strategy can help your brand gain recognition and spur sales. It also allows you to nurture existing customers, cultivating relationships that will last long after they hire you for services.

Sending out a variety of emails to your customer base keeps them engaged with your brand. Try seasonal campaigns, special promotions, transactional emails, event invitations and informational messages for maximum interest in what you have to offer.

Email marketing is an efficient, cost-effective way to connect with your target audience. It can help generate more leads, boost referral rates and build stronger relationships throughout every stage of the buying process.

Start your home services email marketing campaign by choosing either a free platform or paid option that offers various features. Most free platforms provide up to 10,000 emails per month, while paid options provide more storage and processing power.

Effective email campaigns are concise, contain high-quality images and links to informative or entertaining content, and aim to grab recipients’ attention and encourage them to open and read them.

Furthermore, high-quality email content is more likely to be shared on social media, opening the door for new business opportunities. Furthermore, your material will appear higher up on search engine result pages so it will be simpler for potential customers to locate and rank for keywords they may be searching for.

Website Design for Home Services Business

Home services businesses should leverage the power of the internet to reach potential clients, cultivate brand loyalty, encourage repeat business and spread word-of-mouth advertising. Nearly 60% of those who purchase home services turn to search engines to find a provider.

Having a website is an effective way to promote your home services business online. A well-designed site will draw in new customers and solidify your position as an authoritative local provider.

A professional website should include a contact page that includes both your phone number and email address so people can reach you directly. This is especially essential for smaller local companies with limited resources, as it’s an effective way to increase awareness about your brand.

Many businesses also utilize websites as a way of collecting online reviews from satisfied customers. These reviews can help your company boost its search engine rankings, as well as serve as testimonials that show prospective clients how other homeowners have been satisfied with your work.

Home service providers can leverage pay-per-click (PPC) ads as another form of digital marketing. These advertisements appear at the top and sides of search results, as well as in YouTube and mobile app ad space. While PPC may be expensive, it can also be highly effective.

In addition to paying for ads, many home services businesses take advantage of Google’s Guaranteed Local Services Ads. This feature enables customers to view your location and services near them before scheduling an appointment with you, potentially leading to more leads for your business.

Many home service companies also promote themselves via branding on their vehicles and uniforms, such as shirts, hats, and equipment bags. This can go further by including a logo or design on items like pens or banners for extra exposure.

Professional web design companies can create a website tailored to the specifications and needs of your business. Furthermore, they guarantee it’s secure and user-friendly.

Home services marketing agencies can create and execute a successful digital strategy that will drive more traffic to your website, build your brand image, and expand the size of your company. Furthermore, these firms offer consultations to make sure your marketing is working for you instead of against you.

Search engine optimization (SEO) for Home Services

It is no longer surprising that search engine optimization (SEO) is one of the most effective tools you can use to grow your business. Through SEO, you can ensure your website appears among top results for specific keywords related to home services. This helps you target people already in the market and need your help in their local area.

On Page SEO

Optimizing your site for search engines requires both on-page and off-page tactics. On-page SEO involves improving the quality and structure of your content, using keywords and HTML tags to boost rankings on search engines.

Off Page SEO

Off-page SEO is the practice of building backlinks to your site from other websites, which signals search engines that your website is trustworthy and worthy of a higher rank.

A reliable SEO company will collaborate with you to craft an effective strategy that meets your long-term needs and objectives. They’ll also guarantee your site remains up-to-date, so that it always appears at the top of search engine results.

Keyword Research

For successful SEO, research the correct keywords and target them accurately for each page on your website. Your chosen keywords should reflect what ideal customers are searching for when seeking out a home service contractor.

Your site will appear higher on search engine results, thus increasing its potential to generate traffic and leads. Furthermore, this increases the probability that people will book an appointment when they are ready for your services.

Before you begin, create a list of words and phrases your ideal customers are likely to type into Google or other search engines. This will enable you to craft content specifically for these terms, as well as craft an SEO strategy tailored to meet your individual requirements.

For instance, if you’re a plumbing contractor in a small town or metro area like Phoenix, try targeting keywords like “plumbing services near me” and “sewer repairs near me.” Doing this will help your business rank highly on Google for these specific terms.

What is Internet Marketing?

Internet marketing is an approach to marketing that utilizes the power of the Internet and other online-based digital technologies to advertise a product or service. It could include emails, banner ads, blogs, pay-per-click (PPC) advertising and social media promotion.

Search engine marketing (SEM) is an area of Internet advertising that aims to boost a website’s visibility on search engines by purchasing advertising space.

Google marketing

Google is a highly-regarded internet brand with over one billion daily searches. As such, they have developed products and strategies that use their vast data bank to offer powerful experiences to their users.

Google has become one of the top players in digital media with their extensive portfolio of products ranging from advertising to business tools. Their success can be attributed to product-led growth and an unwavering dedication to continuous product development and A/B testing.

Google marketing’s primary mission is to help businesses leverage the power of their vast data in order to foster deeper connections with customers. They accomplish this by thoroughly analyzing and comprehending their target market’s needs, then tailoring products and services accordingly.

Google Marketing Platform offers a suite of products called the Google Marketing Platform that integrates marketing and analytics solutions, cross-channel audience data integration, reporting features, and more to give an overall insight into user behavior.

Marketers can share insights across teams and with their audiences in order to boost campaign ROI and enhance results. All this can be managed through a single interface, making it simpler to manage campaigns and understand their effects on the business.

Furthermore, the platform makes data import from different sources such as CRM systems, email tools, ad platforms, and offline sources a breeze – an enormous advantage for many businesses. Furthermore, it integrates with any third-party ad tech and supports CMP (creative management platforms) which facilitate dynamic creative optimization and optimization strategies.

Google Marketing Platform offers an intuitive and versatile solution with over 100 integrations and in-house solutions, enabling easy data integration and control. Plus, its powerful cross-device feature helps marketers track user journeys and how users move through conversion funnels on different devices – helping them optimize content and campaigns for maximum conversions.

Google Ads

Google Ads is an online advertising platform that enables businesses to display their ads on Google’s search engine results page (SERP). Through pay-per-click marketing, you can target potential customers while they’re searching for products or services you offer and deliver ads directly to them.

Google is one of the world’s largest online advertising platforms, used by over one million businesses around the world. It offers great opportunities to promote your business and expand your customer base.

It works like an auction, where you can bid on specific keywords that you wish to target. The higher your bid, the more prominently your ad will appear. But Google also takes into account other factors when selecting which ads to show; such as quality score – a measure of how well your ad matches both keywords and search intent.

A high quality score indicates your ad is relevant and has a good click-through rate. This helps you achieve a lower CPC, meaning you’ll pay less money per click than those who aren’t paying attention to your ad.

Once someone views your ad, they’ll be taken to a landing page on your website where you can convert them into either a lead or customer. It is essential that this page is optimized for optimal conversion rate and matches up with the content described in your ad.

Another option is using remarketing to display your ad to people who have previously visited your website but have not converted. This can be an effective way to attract them back and encourage them to convert again.

Finally, Google App Extensions can link your app with an ad and make it simpler for customers to download it. This is especially beneficial for mobile users who may struggle when trying to search on their phone for your app.

When starting a Google Ads campaign, it’s wise to start small with a low budget and gradually increase it as you gain insight into the campaign and leads generated. Once you gain these insights into your campaigns, you can adjust your budget if necessary or stop them altogether if they aren’t performing as expected. If you don’t know how to set up, optimize, or manage a Google ads campaign it usually best to hire an expert that understands PPC management and can do it for you.

SEO and search engine marketing

What is Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

SEO and SEM are two distinct digital marketing tactics businesses use to draw in traffic to their websites. Both strategies aim to boost a company’s visibility online and boost sales through online channels.

Search engine optimization (SEO) emphasizes organic, non-paid searches; on the other hand, search engine marketing (SEM) utilizes paid ads to gain traffic from search engines. SEM involves purchasing ad space on SERPs (search engine results pages) so your ad appears when someone searches for relevant keywords.

SEM works by placing ads on the first page of a SERP, above all other paid results. This helps businesses increase brand awareness and expand their customer base.

The primary objective of Search Engine Marketing (SEM) is to entice consumers to click on their ad and purchase products or services. This is accomplished through keyword bidding and targeting specific groups of customers.

Contrastingly, SEO seeks to boost a website’s rankings in search engines like Google, Bing, Yahoo, and Duck Duck Go by making its content more pertinent and useful for users. This is accomplished by optimizing a site’s technical configuration, content relevance and link popularity.

Optimizing a website makes it simpler for web crawlers to scan its content and determine what it’s about. This includes factors like descriptive URLs, titles, meta descriptions and schema markup which help define the meaning behind pages’ contents.

Though SEO takes time to yield results, the effort can be worth it if you’re hoping to expand your business. But remember: success requires patience and hard work in order to see long-term growth.

Online video ads

Video ads are an effective way to capture attention online, build brand recognition and stimulate sales. But it’s essential that you use them correctly.

To create a successful video ad, it is essential to understand your target audience. Knowing their likes and dislikes will enable you to craft content that appeals to them and motivates them to take action.

It’s essential to consider the device and platform your viewers are watching your video on. Whether they’re using their mobile phone, tablet, or laptop, make sure all videos are compatible with each.

Another factor to consider when creating your video ads is its length. Generally, brands are advised not to make their ads longer than 30 seconds as shorter advertisements are more likely to capture viewers’ attention.

When considering video advertising, it’s wise to enlist the assistance of an experienced performance marketing partner who can assist in selecting the appropriate ad format for your campaign objectives. There are various types of online video ads such as CTV/OTT ads, in-stream/out-stream ads on websites, and native advertisements.

Programmatic advertising is an effective way to display targeted advertisements that only interested users see. It utilizes data and real-time bidding to ensure your ad reaches only those with an expressed interest in what you have to offer.

In the past, these ads were typically placed between or inside videos on YouTube and other Google partner sites. But now there is a wider selection of video ad formats available to advertisers – these include:

– Skippable In-Stream Ads (aka “skippable video ads”): These are usually full-screen advertisements that play within video content and allow brands to target specific shows, products, or categories for increased reach and frequency.

These can be highly successful for branding campaigns due to their high viewability rates. Advertisers looking for engagement should find these particularly helpful, particularly when trying to reach younger audiences.

OTT and streaming media services have become increasingly popular platforms for video advertising due to their global reach, customizability, and precise targeting capabilities. Marketers can place their ad within an existing content stream or at times when it is most pertinent to a consumer.

How to Choose an SEO Agency

The first step in choosing a Phoenix SEO Agency is to find one that is suitable to your business. To do this, you will have to take into account their expertise and experience in this industry. You can also ask for referrals. Ideally, you will want to sign a contract in writing.

You need a website

Choosing an SEO agency is a crucial step for your business. Not only will they help improve your website’s visibility, but they can also generate leads and sales. But how do you know which one is right for your company? It can be difficult, especially since there are thousands of SEO agencies in the USA and Phoenix, AZ.

The first step to finding the perfect agency is to define your goals. For example, if your goal is to increase lead generation, you’ll want to work with an SEO agency that has experience with marketing to specific audiences.

Another important factor is your budget. While you may be tempted to go with a cheap SEO company, the results may not be worth the price. Instead, look for a company that can help you reach your goals while keeping within your budget.

One way to do this is to talk with several SEO agencies. You can do this online or by phone. Talking to various agencies can give you a better understanding of their services and prices.

Moreover, you’ll want to find out what kind of services they offer and what their experience has been. Look for a company that has testimonials and case studies. These will prove they know what they’re doing.

If you need a mobile-friendly website, your SEO agency should make sure that it’s easy for people to access it. They should also optimize the site’s H1, H2 tags, content, and readability. A good agency will provide a variety of reports on the progress of your site, including traffic and keyword ranking.

Finally, ask the agency for referrals from their previous clients. Most agencies have a contact form on their website, so you can find out whether they’ve been able to help other businesses. This will help you decide whether to work with the company.

Whether you choose a large or small agency, it’s important to have a clear idea of what you’re looking for. That will streamline the selection process and ensure you get the results you need. Identifying your needs will also help you to stay away from inexperienced SEO companies, which can cost your business more money and ruin your website.

You need high-quality links

If you are trying to boost your search engine ranking and visibility, you need to pay close attention to links. They have many functions, including signaling a site’s authority and highlighting the best of what’s out there. It’s a good idea to choose an SEO agency or internet marketing agency in Phoenix that is willing to go the extra mile. This will ensure you are getting the best possible results.

The most important thing to consider when it comes to improving your website’s search ranking is to get high quality backlinks. There are a number of ways to do this, from paid links to natural ones. A well executed link building campaign will help improve your site’s rank in Google, Bing, and other top search engines. In addition, it will also improve your overall optimization strategy. While the best way to do this may vary from site to site, a good SEO company will have a clear process in place to make sure all your ducks are in a row.

Another important component of a successful SEO campaign is performance monitoring. There are a variety of tactics that can be used to improve your website’s rankings, from setting up a dashboard to checking the number of users who view your site’s content using site widgets. To keep tabs on the number of visitors to your site, a good SEO company should be able to provide a tracking mechanism that is transparent and easy to use.

You need a contract in writing

If you want to hire an SEO agency for your website, you need to make sure that you get a written contract. This can help you determine whether the company you are considering is a good investment.

The right SEO agency will help your website rank higher in search engines. In addition, the right agency can also help your business to diversify its revenue streams. Getting your site to rank higher is a long-term strategy. You should hire an SEO company that will be able to provide you with reports that show the results of the SEO campaign.

Make sure that your SEO contract includes details about the agency’s services and expectations. It should also include a description of the roles you are responsible for and the goals of each strategy. Similarly, you should include the payment terms.

Before you sign a contract, you should talk to the agency’s representatives to find out more. You should ask questions about the SEO methods that they use to optimize your website. Also, you should discuss the results of the SEO campaign.

Another thing you should consider when choosing an SEO agency is its experience. Some agencies may have a lot of clients, while others may not have enough to provide the client with sufficient value. A reputable agency should be able to share case studies and client success stories with you.

Choosing an SEO agency can be a daunting task. However, with some patience and knowledge, you can ensure that you find the perfect agency for your needs. Your best bet is to find a reputable agency that offers excellent services for a reasonable price.

Before you sign an SEO contract, you should have a second person review it. You should never sign a marketing contract without discussing it with the company. Moreover, you should always choose an SEO agency that has a proven track record of success.

To ensure that your SEO agency is a reliable choice, you should talk with several SEO agencies. This will give you a better idea of the services they offer and their pricing.

You need to ask for referrals

When choosing an SEO agency for your business, it is important to have a clear understanding of what you want. It is also a good idea to choose an agency that can explain how they will achieve the results you want. You should look for agencies that have a track record of success.

Asking for referrals is a great way to find an SEO agency that you can work with. People who have worked with the agency in the past will be able to give you a better idea of what they know about the agency and the results they’ve seen.

If you are a startup, don’t try to work with the first agency you come across. Instead, find a few companies that you trust and call them to get their opinion. Make sure you read the contract carefully. This can help you avoid any surprises.

Also, you should check the SEO agency’s website. A reputable company will have a well-optimized site with a strong content strategy. The agency should also be up to date with the latest trends in SEO.

You should also contact several current clients. Talk with three or five of them to find out how they’ve been working with the agency. Their experience can also tell you a lot about how the agency treats their clients.

Getting references from other companies will also provide you with a good idea of the type of work the agency does. These agencies are usually more experienced and can offer more in-depth services.

Lastly, you should consider your budget. Some agencies may charge a lot more than others, but it is not a good idea to hire the cheapest one. Choose an agency that offers excellent value for the price.

As you can see, selecting an SEO agency isn’t an easy task. By following these tips, you’ll be able to make the right decision. Focus on the agencies that have a track record of success and are willing to work with you for the long term.

You should also pay attention to the bounce rate on their website. You should find out how well the site ranks for the keywords you are interested in.

If you are in the Phoenix, AZ or Arizona area contact us for help in choosing the right SEO agency for you and your budget.

Google Testing New Pay Per Click Ads on Mobile and Desktops

Google has been active with Google Adwords updates including a new interface, new Adrank improvements based on ad extensions, and testing ad variations on Mobile and Desktop Google searches.

I noticed Google testing new PPC ads on Mobile phones for at least the last few months. They started showing ads with a white background that look more like an organic listing with a very small yellow tag that says ads. This is to increase more clicks and revenue since cost per click value has been on a steady decline for the last 8 quarters for Google.

This is due to the increase in mobile searches where they have stated that 40% of the traffic on YouTube is via a mobile device. They recently blended mobile and desktop PPC with enhanced campaigns and stopped allowing dedicated mobile campaigns that would help reduce the cost per click. And now it looks like they are testing ways to increase revenue with making ads look more like organic listings.

Part of the solution to increase revenue recently was making everyone have “enhanced campaigns” that force your Pay per clicks ads to show on mobile devices even if you don’t have a mobile friendly website which over 90% of small businesses don’t.

What’s interesting is I only noticed these new ad types on mobile devices but as of today you can see below they are testing these new PPC ads on desktop searches as well. I did notice if I was logged into Google I didn’t see these new text ads. But when I was logged out they did appear as of today. If they keep this format I can see CTR (click through rates) increasing and Google increasing their PPC revenue to combat the downward CPC (cost per click) trend.

Here is an image of the new Google Adwords PPC text ads that have the white background. There are stats showing that 40% of searchers don’t even know or understand the difference between organic results and listings and Google’s PPC ads. If they keep this new format I see that number rising further. Google is really doing everything in their power to devalue SEO and grow PPC. This is one of many changes that are going to help that cause.

Google's new Adwords PPC Text Ads

Google SEO Changes are Constant, Play at Your Own Risk

Matt Cutts was asked the following question by someone named “Shubhamstunter” in India.

Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?
shubhamstunter, India

Matt Cutts response as always is “Google is always going to keep changing the search results and that’s what you sign up for if you want to be a webmaster and do SEO”..

Here is the video of Matt Cutts elaborating more on the ever changing Google SEO landscape and his promise to keep making it tougher for people to spam Google or rank with older spammy tactics.

Also, in the comments I thought one of the commentors summed up the current SEO game pretty good.

He said, “technical SEO + content marketing + social media stuffs + natural link building = win the game of SEO..”

Currently thats what seems to be working for us and its more about quality than quantity.

Why isn’t my site’s Google PageRank Updating?

There has been many blog posts over the last 6-8 months about Google’s PageRank Update that SEOs wait for each quarter to see if their website PR has improved.

However, nothing is better that hearing from Google’s Matt Cutts himself share his insight on Google’s Toolbar pagerank and why it’s not updating as of late.

Here he discusses the insignificance of the Google Toolbar update and how it is slowly going away and only being updated a couple times a year vs 4 times a year in the past. Also, he says its because of browsers like Internet Explorer and Google Chrome but really its another crack down on SEO, link sellers and buyers.

Many link sellers would use this as a way to sell links and buyers used it as an indicator to purchase a link on a website to help their SEO. The old ways are quickly becoming obsolete. No more buying links, building link networks, or using automated tools to game the system.

It’s time to advertise online with pay per click ads on Google or do real marketing and build a brand and earn your way to the top.

Update: Today October 23rd, 2013 Matt Cutts said no Google PageRank update this year and they stopped updating because it “broke”.

Yelp, Google, and Stock Prices

I recently noticed Yelp crushing local search results organically on Google and owning multiple listings and real estate on the first page of many local searches.

Here’s a visual…

Searched on Google “hair salons los angeles

hair salons los angeles

The first four organic listings are yelp right under Google’s Adwords cost per clicks ads.


Here’s another search… “auto repair shops san francisco

google local seo


Not only is Yelp getting the best organic results with a listing on Google’s first page they are getting multiple listings and as seen here sometimes 3 or 4 times!

This reminded me of another company that had another boost in brand awareness from great search engine results. Amazon ring a bell?

I started to search Google to see if others had recognized the great SEO results Yelp were getting and I found some others seeing the same thing. I then thought to myself Yelp’s stock has been performing great lately and although the street likes it for it’s mobile play as an internet marketing consultant I wondered if the street actually knew they had great SEO results since about Jan 2011…

Check out this Yelp chart from SEMRush to see their search engine performance.

yelp search engine marketing sem rush

After seeing a big improvement from Jan 2011 I pulled a stock chart for almost two years back on Yahoo Finance.



It’s interesting to see especially since in July of this year is when I noticed Yelp ranking a lot better with Google and the stock seems to parallel in performance. So is this a good indicator to follow when picking stocks? Is noticing organic listings on Google a good indicator of stock performance? Inversely if organic rankings start to suck as Amazon’s organic SEO with Google has recently dropped is this an indicator to short a company’s stock? I guess that will depend on the mobile play and if they build their brand well enough during these good times as Amazon has. But it’s still another interesting indicator to watch.

I have seen correlation before with companies that are ahead of the curve with Social Media, Internet Marketing, PPC, SEO and Mobile do well against their peers. Ford Motor company is another example of this. They never went bankrupt like GM did and they were always great with digital marketing strategies.  Their stock was low 2’s when the economy crashed and now Ford stock is at eight times higher at $16 a share.

Lastly, this started as a gut thing about Yelp because of the same gut feeling with Ford stock and their great social media presence. Gut instincts have been one of the best tools for me in business and I think are one of the most underrated tools of life.

Why You Should Start with a PPC (Pay Per Click) Campaign

Most of the clients we help want quick results, their phone to ring, and aren’t really sure what the mechanics of search engine marketing, SEO, and PPC are or how it works.

To help we highly suggest using a PPC (pay per click) campaign(s) on Google to handle these needs and get more data to help influence other internet marketing strategies like SEO and Microsites.

Here is a quick list of why starting out with a Google Adwords campaign that is fully managed, monitored, and optimized each month and tracked with call tracking is a great foundation to online marketing success for small and medium sized businesses.

  • Real time data, not just estimated by keyword tools or planners
  • Controllable ads and ad text you can test
  • Controllable landing pages you can test
  • Call tracking with recorded calls you can listen to
  • Keyword data that isn’t just “research” it’s keyword data that is based on your current website
  • Controllable budget costs and better tracked ROI
  • For most small businesses, they want results, calls, sales and don’t have time to achieve organic rankings in their time horizon for the monthly investment they have just starting out.

We strongly believe starting an internet advertising campaign with PPC campaign management can create a solid foundation for your internet marketing budget. If you want to learn more about our PPC Management services call 888-863-7421