How to Choose an SEO Agency

The first step in choosing a Phoenix SEO Agency is to find one that is suitable to your business. To do this, you will have to take into account their expertise and experience in this industry. You can also ask for referrals. Ideally, you will want to sign a contract in writing.

You need a website

Choosing an SEO agency is a crucial step for your business. Not only will they help improve your website’s visibility, but they can also generate leads and sales. But how do you know which one is right for your company? It can be difficult, especially since there are thousands of SEO agencies in the USA and Phoenix, AZ.

The first step to finding the perfect agency is to define your goals. For example, if your goal is to increase lead generation, you’ll want to work with an SEO agency that has experience with marketing to specific audiences.

Another important factor is your budget. While you may be tempted to go with a cheap SEO company, the results may not be worth the price. Instead, look for a company that can help you reach your goals while keeping within your budget.

One way to do this is to talk with several SEO agencies. You can do this online or by phone. Talking to various agencies can give you a better understanding of their services and prices.

Moreover, you’ll want to find out what kind of services they offer and what their experience has been. Look for a company that has testimonials and case studies. These will prove they know what they’re doing.

If you need a mobile-friendly website, your SEO agency should make sure that it’s easy for people to access it. They should also optimize the site’s H1, H2 tags, content, and readability. A good agency will provide a variety of reports on the progress of your site, including traffic and keyword ranking.

Finally, ask the agency for referrals from their previous clients. Most agencies have a contact form on their website, so you can find out whether they’ve been able to help other businesses. This will help you decide whether to work with the company.

Whether you choose a large or small agency, it’s important to have a clear idea of what you’re looking for. That will streamline the selection process and ensure you get the results you need. Identifying your needs will also help you to stay away from inexperienced SEO companies, which can cost your business more money and ruin your website.

You need high-quality links

If you are trying to boost your search engine ranking and visibility, you need to pay close attention to links. They have many functions, including signaling a site’s authority and highlighting the best of what’s out there. It’s a good idea to choose an SEO agency or internet marketing agency in Phoenix that is willing to go the extra mile. This will ensure you are getting the best possible results.

The most important thing to consider when it comes to improving your website’s search ranking is to get high quality backlinks. There are a number of ways to do this, from paid links to natural ones. A well executed link building campaign will help improve your site’s rank in Google, Bing, and other top search engines. In addition, it will also improve your overall optimization strategy. While the best way to do this may vary from site to site, a good SEO company will have a clear process in place to make sure all your ducks are in a row.

Another important component of a successful SEO campaign is performance monitoring. There are a variety of tactics that can be used to improve your website’s rankings, from setting up a dashboard to checking the number of users who view your site’s content using site widgets. To keep tabs on the number of visitors to your site, a good SEO company should be able to provide a tracking mechanism that is transparent and easy to use.

You need a contract in writing

If you want to hire an SEO agency for your website, you need to make sure that you get a written contract. This can help you determine whether the company you are considering is a good investment.

The right SEO agency will help your website rank higher in search engines. In addition, the right agency can also help your business to diversify its revenue streams. Getting your site to rank higher is a long-term strategy. You should hire an SEO company that will be able to provide you with reports that show the results of the SEO campaign.

Make sure that your SEO contract includes details about the agency’s services and expectations. It should also include a description of the roles you are responsible for and the goals of each strategy. Similarly, you should include the payment terms.

Before you sign a contract, you should talk to the agency’s representatives to find out more. You should ask questions about the SEO methods that they use to optimize your website. Also, you should discuss the results of the SEO campaign.

Another thing you should consider when choosing an SEO agency is its experience. Some agencies may have a lot of clients, while others may not have enough to provide the client with sufficient value. A reputable agency should be able to share case studies and client success stories with you.

Choosing an SEO agency can be a daunting task. However, with some patience and knowledge, you can ensure that you find the perfect agency for your needs. Your best bet is to find a reputable agency that offers excellent services for a reasonable price.

Before you sign an SEO contract, you should have a second person review it. You should never sign a marketing contract without discussing it with the company. Moreover, you should always choose an SEO agency that has a proven track record of success.

To ensure that your SEO agency is a reliable choice, you should talk with several SEO agencies. This will give you a better idea of the services they offer and their pricing.

You need to ask for referrals

When choosing an SEO agency for your business, it is important to have a clear understanding of what you want. It is also a good idea to choose an agency that can explain how they will achieve the results you want. You should look for agencies that have a track record of success.

Asking for referrals is a great way to find an SEO agency that you can work with. People who have worked with the agency in the past will be able to give you a better idea of what they know about the agency and the results they’ve seen.

If you are a startup, don’t try to work with the first agency you come across. Instead, find a few companies that you trust and call them to get their opinion. Make sure you read the contract carefully. This can help you avoid any surprises.

Also, you should check the SEO agency’s website. A reputable company will have a well-optimized site with a strong content strategy. The agency should also be up to date with the latest trends in SEO.

You should also contact several current clients. Talk with three or five of them to find out how they’ve been working with the agency. Their experience can also tell you a lot about how the agency treats their clients.

Getting references from other companies will also provide you with a good idea of the type of work the agency does. These agencies are usually more experienced and can offer more in-depth services.

Lastly, you should consider your budget. Some agencies may charge a lot more than others, but it is not a good idea to hire the cheapest one. Choose an agency that offers excellent value for the price.

As you can see, selecting an SEO agency isn’t an easy task. By following these tips, you’ll be able to make the right decision. Focus on the agencies that have a track record of success and are willing to work with you for the long term.

You should also pay attention to the bounce rate on their website. You should find out how well the site ranks for the keywords you are interested in.

If you are in the Phoenix, AZ or Arizona area contact us for help in choosing the right SEO agency for you and your budget.

Google Testing New Pay Per Click Ads on Mobile and Desktops

Google has been active with Google Adwords updates including a new interface, new Adrank improvements based on ad extensions, and testing ad variations on Mobile and Desktop Google searches.

I noticed Google testing new PPC ads on Mobile phones for at least the last few months. They started showing ads with a white background that look more like an organic listing with a very small yellow tag that says ads. This is to increase more clicks and revenue since cost per click value has been on a steady decline for the last 8 quarters for Google.

This is due to the increase in mobile searches where they have stated that 40% of the traffic on YouTube is via a mobile device. They recently blended mobile and desktop PPC with enhanced campaigns and stopped allowing dedicated mobile campaigns that would help reduce the cost per click. And now it looks like they are testing ways to increase revenue with making ads look more like organic listings.

Part of the solution to increase revenue recently was making everyone have “enhanced campaigns” that force your Pay per clicks ads to show on mobile devices even if you don’t have a mobile friendly website which over 90% of small businesses don’t.

What’s interesting is I only noticed these new ad types on mobile devices but as of today you can see below they are testing these new PPC ads on desktop searches as well. I did notice if I was logged into Google I didn’t see these new text ads. But when I was logged out they did appear as of today. If they keep this format I can see CTR (click through rates) increasing and Google increasing their PPC revenue to combat the downward CPC (cost per click) trend.

Here is an image of the new Google Adwords PPC text ads that have the white background. There are stats showing that 40% of searchers don’t even know or understand the difference between organic results and listings and Google’s PPC ads. If they keep this new format I see that number rising further. Google is really doing everything in their power to devalue SEO and grow PPC. This is one of many changes that are going to help that cause.

Google's new Adwords PPC Text Ads

Google SEO Changes are Constant, Play at Your Own Risk

Matt Cutts was asked the following question by someone named “Shubhamstunter” in India.

Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?
shubhamstunter, India

Matt Cutts response as always is “Google is always going to keep changing the search results and that’s what you sign up for if you want to be a webmaster and do SEO”..

Here is the video of Matt Cutts elaborating more on the ever changing Google SEO landscape and his promise to keep making it tougher for people to spam Google or rank with older spammy tactics.

Also, in the comments I thought one of the commentors summed up the current SEO game pretty good.

He said, “technical SEO + content marketing + social media stuffs + natural link building = win the game of SEO..”

Currently thats what seems to be working for us and its more about quality than quantity.

Why isn’t my site’s Google PageRank Updating?

There has been many blog posts over the last 6-8 months about Google’s PageRank Update that SEOs wait for each quarter to see if their website PR has improved.

However, nothing is better that hearing from Google’s Matt Cutts himself share his insight on Google’s Toolbar pagerank and why it’s not updating as of late.

Here he discusses the insignificance of the Google Toolbar update and how it is slowly going away and only being updated a couple times a year vs 4 times a year in the past. Also, he says its because of browsers like Internet Explorer and Google Chrome but really its another crack down on SEO, link sellers and buyers.

Many link sellers would use this as a way to sell links and buyers used it as an indicator to purchase a link on a website to help their SEO. The old ways are quickly becoming obsolete. No more buying links, building link networks, or using automated tools to game the system.

It’s time to advertise online with pay per click ads on Google or do real marketing and build a brand and earn your way to the top.

Update: Today October 23rd, 2013 Matt Cutts said no Google PageRank update this year and they stopped updating because it “broke”.

Yelp, Google, and Stock Prices

I recently noticed Yelp crushing local search results organically on Google and owning multiple listings and real estate on the first page of many local searches.

Here’s a visual…

Searched on Google “hair salons los angeles

hair salons los angeles

The first four organic listings are yelp right under Google’s Adwords cost per clicks ads.

 

Here’s another search… “auto repair shops san francisco

google local seo

 

Not only is Yelp getting the best organic results with a listing on Google’s first page they are getting multiple listings and as seen here sometimes 3 or 4 times!

This reminded me of another company that had another boost in brand awareness from great search engine results. Amazon ring a bell?

I started to search Google to see if others had recognized the great SEO results Yelp were getting and I found some others seeing the same thing. I then thought to myself Yelp’s stock has been performing great lately and although the street likes it for it’s mobile play as an internet marketing consultant I wondered if the street actually knew they had great SEO results since about Jan 2011…

Check out this Yelp chart from SEMRush to see their search engine performance.

yelp search engine marketing sem rush

After seeing a big improvement from Jan 2011 I pulled a stock chart for almost two years back on Yahoo Finance.

YelpStockPrice

 

It’s interesting to see especially since in July of this year is when I noticed Yelp ranking a lot better with Google and the stock seems to parallel in performance. So is this a good indicator to follow when picking stocks? Is noticing organic listings on Google a good indicator of stock performance? Inversely if organic rankings start to suck as Amazon’s organic SEO with Google has recently dropped is this an indicator to short a company’s stock? I guess that will depend on the mobile play and if they build their brand well enough during these good times as Amazon has. But it’s still another interesting indicator to watch.

I have seen correlation before with companies that are ahead of the curve with Social Media, Internet Marketing, PPC, SEO and Mobile do well against their peers. Ford Motor company is another example of this. They never went bankrupt like GM did and they were always great with digital marketing strategies.  Their stock was low 2’s when the economy crashed and now Ford stock is at eight times higher at $16 a share.

Lastly, this started as a gut thing about Yelp because of the same gut feeling with Ford stock and their great social media presence. Gut instincts have been one of the best tools for me in business and I think are one of the most underrated tools of life.

Why You Should Start with a PPC (Pay Per Click) Campaign

Most of the clients we help want quick results, their phone to ring, and aren’t really sure what the mechanics of search engine marketing, SEO, and PPC are or how it works.

To help we highly suggest using a PPC (pay per click) campaign(s) on Google to handle these needs and get more data to help influence other internet marketing strategies like SEO and Microsites.

Here is a quick list of why starting out with a Google Adwords campaign that is fully managed, monitored, and optimized each month and tracked with call tracking is a great foundation to online marketing success for small and medium sized businesses.

  • Real time data, not just estimated by keyword tools or planners
  • Controllable ads and ad text you can test
  • Controllable landing pages you can test
  • Call tracking with recorded calls you can listen to
  • Keyword data that isn’t just “research” it’s keyword data that is based on your current website
  • Controllable budget costs and better tracked ROI
  • For most small businesses, they want results, calls, sales and don’t have time to achieve organic rankings in their time horizon for the monthly investment they have just starting out.

We strongly believe starting an internet advertising campaign with PPC campaign management can create a solid foundation for your internet marketing budget. If you want to learn more about our PPC Management services call 888-863-7421